Real Estate Listings – The Backbone of Real Estate Websites

A good Real Estate website is incomplete without proper Real Estate Listings. The website would do very little to educate and inform the visitor. Listings for Real Estate not only attract visitors but also enable the website to grab their attention. Listings are rather the “real” thing a visitor wants to see in a site.

Always keep in mind that these listings should be up to date. We know Real Estate agents love seeing “Sold” on every property, but people who would be visiting your website would end up losing heart. Updating your website regularly is a must to keep your visitors coming back. Make sure your listings are in proper price order. It is essential that you have devised ways for them to search through the properties and kept it simple to use.

Interested property buyers tend to check back to your website every week, in the hope of finding fresh properties. You have to ensure that New Real Estate Listings are put up on a regular basis, to aid your customers in making a better decision. To prevent losing business, make sure that someone is made responsible for uploading New Real Estate Listings on your website and keeping the old ones up-to-date.

Depending on the program used to manage the listings section, it might require some extra training to make sure that these updates are made as quickly and efficiently as possible. An investment in professional practices is a wise decision and will prove to be fruitful. Most Real Estate Marketing websites believe in making making worthwhile websites for their customers. The websites that are built also have automatic property alerts that send out new listings via email every day to prospective customers.

While putting down Listings for Real Estate, it’s always a good idea to mark them separately for Commercial Real Estate Listings and the Residential ones. This can help new agents get off to a good start and can work as a new beginning for veteran agents who have been around for a while. Remember, the higher the number of your listings, the better your chances of selling.

By keeping these points in mind, you should be able to communicate about your real estate site better. You also need to ensure that you are able to project a professional image online, increasing your marketing reach and your bottom line.

Real Estate Mailings – Get More Expired Real Estate Listings

Every real estate agent has used some form of real estate postcard marketing over the span of their career. Yet many of these agents waste thousands of dollars a year because they don’t make smart decisions about who to send their real estate mailings to and what the mailings should contain.

As an agent for the past decade, I have made a fantastic living by using real estate mailings to generate expired real estate listings. This article will explain how I do it and how you can use real estate postcard marketing to beat your competition and dominate your local market. The best part is, if you use these steps, you’ll save thousands of dollars every year on your mailings and sell more houses than you ever have!  

Step 1: Target Your Real Estate Mailings  

The biggest mistake agents make when starting a marketing campaign is to make their address list far too big. The common thinking among agents is that the more people they mail to, the more business they will receive. While this may be true, few agents know how to mail to a much smaller list and still generate the same amount of business.   Over the years, I have steadily reduced my mailing list size while dramatically increasing my revenue. Here are the tricks I use: 

  • With rare exception, I no longer mail to entire neighborhoods (or “farm”). Instead, I target only expired real estate listings and those that have been withdrawn from the market.
  • Once I identify the expired and withdrawn homes, I identify the homes I want to market to. If a home is in a slow moving or depressed area, I take them off my list. I only target homes that have a high probability of selling. My knowledge of the market allows me to identify these homes quickly, but some homes I need to do more research on. While this may take 5-10 minutes per home, it will save time and money on the real estate mailings (see below)
  • I scan each of the expired real estate listings for the words “Short Sale.” If the home owner needs to negotiate a short sale with the bank, it is almost never worth my time or the cost to add them to my campaign.

It may seem tedious, but these steps will identify a list of homes in your market that are worth your complete attention. Having a highly targeted list of one to two hundred homes is far more valuable than having a list of thousands of houses that may not be looking to sell.

Step 2: Smart Real Estate Postcard Marketing  

Now that you have spent the time to research and identify the withdrawn and expired real estate listings, you’re ready to out-market your competition.  

While the rest of the agents in your market will have spent all of their money sending one postcard to thousands of people, you can now spend much less money sending several postcards to the small, targeted list you’ve created. Here’s a list of items I send out to my small list: 

  • On the first day the listing comes off of the market, I send a jumbo, full color postcard to the homeowner. This postcard needs to be big and impressive, because the day the home is off the market, many agents will send their one and only postcard to the home. Make yours stand out.
  • On the second day, I send another postcard to the home. This is usually a smaller, full color 6 x 4 postcard. Make this postcard look similar to your first (i.e. same logo, colors, etc). For my real estate postcard marketing campaign, this postcard tells the homeowner that I really want to sell their home and I never give up.
  • On the third day I send another jumbo full color postcard. It uses the same logo, colors etc, and says something to the effect of “See, I told you I never give up.”
  • Two days Later, they receive another postcard asking “Don’t you want to sell your home? Why haven’t you called?” My competition gave up on day two. I now have 4 marketing pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their home.

The response to this campaign is incredible and while I do spend the money to send four, full color postcards (and sometimes a fifth follow up), because I was smart about my list, I’m spending much less than my competitors and my real estate postcard marketing campaigns have an unbelievable rate of return!  

Step 3: Save Even More Money on Your Real Estate Mailings  

If you follow my steps, you’ll already be saving thousands of dollars on your real estate marketing while making more money. Here’s how to save even more on your real estate postcard marketing:

  • Use online printers and use a coupon! Many online printers that provide postcard printing offer promotions and discounts.
  • Order your postcards in bulk all at once. I use the same postcards for every home, so I order all of my real estate postcard marketing materials at the same time. I order them without postage and have them mailed to me. I then print out labels and affix the postage myself for each mailing. Most suppliers give discounts for orders over 500 pieces.

Tips for Building Real Estate Listings

Good Real Estate Listings are a must for any successful real estate website. These listings are the way real estate agents communicate the information about the real estate properties with their clients. A major part of the Realtor’s job is done if he is able to build a good real estate listing. Once a person visits your real estate website, the first thing he will look for is information about the available homes. It is this information based on which he will make his decision. If he does not find the information useful, he may simply search for some other similar website that gives him better knowledge about the real estate area.

Ever since the Internet has become a major communication highway for millions of users, online real estate listings have started playing a significant role in generating leads for real estate agents. If you want to put real estate listings on your own real estate website, you would find the following tips useful:

Put the Listings on a Separate Page

Assign a separate page on your website for property listings and link to it with apparent links from all other pages.

Keep Your Lists Simple

The user should be easily able to access the online real estate listings on your website. Remember, listings are what most people will search for when they enter a website.

The Sort Tool

Power your listings feature with a sorting tool, one that sorts the available properties on the basis of their location and prices. This tool makes it easier for a person to search specific properties. If a person wants to buy a home in Las Vegas, he can get the properties shortlisted appropriately with the help of a location-based-sorting-tool.

Relevant Information

Don’t hype about the properties on your listings. Be honest in how you present information about the homes on your website. The more relevant the information on your site is, the more trust a visitor develops for you.

Keep the Listings Updated

Nothing distracts a buyer more than selecting a property and discovering later that the property has already been sold out. If this happens, you will seem less reliable to him. In order that this doesn’t happen, you should update the listings regularly. Your real estate multiple listings should reflect the current status of the market, not how the market looked a fortnight ago.

Property Photographs

Photographs are also important to make the listings on your website more attractive. Provide a number of photos of the homes, taken from different angles. If a home has attractive landscapes or water bodies near it, you may take a couple of pictures showing these beautiful features.